![]() ![]() We'll be sure to keep you posted as new opportunities develop, It's easy to get started and you'll access more ways of delivering, Uber Eats Pro rewards, and – if your vehicle meets requirements – the ability to drive using Uber's ridesharing platform. To get a jumpstart on this, please click here to sign up for an Uber Eats account if you don't already have one. While there are no immediate changes, and you can continue to earn on both the Uber Eats and Postmates apps as usual, we will be working over the coming months to make sure that the partnership means more access to customers and orders across the United States. ![]() Today we are excited to share that Uber Eats and Postmates are officially teaming up. The email to Postmates driversĮmail sent to Postmates couriers encouraging them to sign up for an Uber Eats account. They immediately were encouraging Postmates drivers to get signed on with Uber Eats. I do think that they'll try to combine the delivery fleets much more quickly than Doordash did with Caviar. It just takes time to merge the tech to the point that everything can be brought together quickly. I would expect to see things remain the same for contractors for a few months. The management staff at Postmates is expected to stay on and continue to manage the Postmates brand. Uber Eats has maintained that Postmates would remain as its own brand. What I expect to see happen with Uber Eats and Postmates. Almost exactly a year later, Caviar's delivery contractors were transitioned over to the Doordash Dasher app. For about a year they maintained separate brands and each operated their own delivery forces. Screenshot from Eat24, now directing visitors to Grubhub's site For some reason they decided not to keep the Eat24 brand alive. That said, if you try to order through Eat24, you'll get a message that says Eat24 is now Grubhub. All the internal stuff is the same between Grubhub and Seamless orders but they still maintain the individual branding. Those are times where the customer ordered through Seamless. In fact, if you deliver for Grubhub, you know how you go to send a text from the app and Grubhub will start the text for you? “This is your Grubhub driver Ron…” Ever notice that sometimes it pops up “This is your Seamless driver”? But seven years later, Seamless is still an independent brand. When they bought Seamless, neither one was doing delivery, so there was no fleet to manage. In 2013 Grubhub bought Seamless and in 2017 they bought Eat24 and a couple of other delivery companies. The important question here is, how many of those customers will move over? Uber Eats taking over Postmates in light of other mergers in the industry There are those who choose Postmates over Uber Eats for a reason. A company that has about 25% of the market swallowing up a company with 10% market does not mean they now have 35% of the market. I think there's a challenge there for Uber Eats. Would eliminating the brand defeat the purpose of acquiring the company in the first place? There are those Postmates customers who are loyal to the brand. I speculated that they would keep the companies separate instead of Postmates just being swallowed up by Uber Eats. How Would a Possible Uber Eats Take Over of Postmates Impact Independent Contractors? from the EntreCourier I wonder if the two companies won’t continue to operate independently even after everything is said and done. There’s all the regulatory and anti-trust hoops to jump through. It’s going to take several months for the deal to close. What will that mean for independent contractors? How is this going to impact those of us who deliver for one, the other, or both? What I speculated earlier about Uber taking over Postmatesįirst off, nothing will change for awhile. For some reason I thought it was going to happen the first quarter that they would close the deal. I'm not sure if I just wasn't paying attention or what, but this one snuck up on me a little. We have more than enough drama with delivery apps Uber now owns Postmates. ![]()
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